Session: Embracing PCI - How A Security Standard Can Improve The Customer Experience

Session Participants:

• Ernie Buday
• Billi Jo Wright
• Adam "Sully" Perella

About the Speaker:

Ernie Buday is a seasoned product marketing and strategy executive with over 20 years of proven success in launching, promoting, and scaling B2B and B2C brands. His extensive leadership background spans brand and product marketing, product strategy and commercialization, and customer engagement and loyalty, allowing him to influence every facet of the customer and product lifecycle. Known for his innovative thinking, Ernie is a trusted catalyst of groundbreaking ideas, fostering dynamic team environments that encourage bold experimentation and creative exploration.